To hire a Digital Marketing Specialist for Intechno Software Private Limited in Kota, you will need a candidate who is proficient in various digital marketing strategies, especially in the tech/software sector. Below is a detailed breakdown of the skills, qualifications, and job description you can use to attract the right candidates.
Job Description: Digital Marketing Specialist
Position: Digital Marketing Specialist
Location: Kota, Rajasthan
Company: Intechno Software Private Limited
Job Responsibilities:
- SEO & SEM: Optimize website content and structure for search engines (SEO) and manage Google Ads campaigns (SEM).
- Content Marketing: Develop and execute content strategies to increase engagement and drive traffic, including blog posts, case studies, and social media content.
- Social Media Management: Create, curate, and manage content across various social media platforms (LinkedIn, Facebook, Twitter, Instagram, etc.).
- PPC Campaigns: Plan, execute, and optimize pay-per-click (PPC) campaigns, ensuring maximum ROI.
- Email Marketing: Develop and manage email marketing campaigns, including newsletters, promotions, and drip campaigns.
- Analytics & Reporting: Monitor, analyze, and report on digital marketing campaigns, providing insights and suggestions for improvement.
- Brand Awareness: Create strategies to increase brand visibility and awareness, particularly for the software/technology sector.
- Collaboration: Work closely with the sales and content teams to align digital marketing efforts with business goals.
Skills & Qualifications Required:
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. A digital marketing certification is a plus.
- Experience:
- 2-4 years of experience in digital marketing, preferably in the tech or software industry.
- Proven experience managing SEO/SEM, content marketing, social media, and PPC campaigns.
- Technical Skills:
- Proficiency with digital marketing tools like Google Analytics, Google Ads, SEMrush, HubSpot, and social media management platforms (Hootsuite, Buffer, etc.).
- Knowledge of SEO best practices and tools (Moz, Ahrefs, etc.).
- Ability to create and analyze reports on marketing performance using analytics tools.
- Creative Skills:
- Strong content creation and copywriting abilities.
- Ability to design basic graphics using tools like Canva or Adobe Suite is a bonus.
- Communication Skills: Excellent written and verbal communication skills.
- Analytical Mindset: Ability to interpret data and make data-driven decisions.
- Time Management: Ability to manage multiple campaigns and deadlines.
Personal Attributes:
- Strong attention to detail and an eye for creativity.
- A proactive attitude and a passion for staying updated with digital marketing trends.
- Ability to work independently as well as in a team.
- Self-motivated and results-driven with a keen interest in technology and software solutions.
Hiring Strategies to Find the Best Candidate:
- Job Portals: Post the job opening on leading job boards like LinkedIn, Naukri, Indeed, and Glassdoor. You can also use job portals specific to the tech industry.
- Social Media & LinkedIn: Share the job opening on Intechno Software’s LinkedIn profile, Facebook, Twitter, and other relevant platforms.
- Recruitment Agencies: Partner with recruitment agencies specializing in digital marketing or tech talent to find the right candidate faster.
- College Campus Hiring: Kota has several educational institutions; you could collaborate with them to recruit fresh talent in digital marketing.
- Freelancer Platforms: If you’re open to part-time or freelance hiring, platforms like Upwork or Fiverr may have digital marketing experts who can contribute to your company’s growth.
- Referral Programs: Encourage your current employees or industry contacts to refer potential candidates.
Sample Job Posting:
We are Hiring: Digital Marketing Specialist at Intechno Software Pvt. Ltd. (Kota)
Are you passionate about digital marketing and the software industry? Intechno Software Pvt. Ltd. in Kota is looking for a dynamic Digital Marketing Specialist to join our team! If you have expertise in SEO, SEM, social media, content marketing, and digital strategies, we want to hear from you.
What You’ll Do:
- Manage and optimize SEO & SEM strategies.
- Create and implement content marketing plans.
- Drive engagement through social media campaigns.
- Analyze digital marketing data to refine strategies.
- Collaborate with cross-functional teams to achieve business goals.
Qualifications:
- 2+ years of digital marketing experience (preferably in tech/software).
- Strong proficiency with digital marketing tools and analytics.
- Creative and excellent communicator.
- Results-driven with a focus on ROI.
Why Join Us?
- Opportunity to work with a cutting-edge software company.
- Competitive salary and growth opportunities.
- Friendly, dynamic work environment.
If you’re ready to take your digital marketing career to the next level, apply today!
Using this job description and strategy will help you attract well-qualified candidates for your Digital Marketing role at Intechno Software Pvt. Ltd. in Kota.